About the SheATL Summer Theater Festival
What is a Theater Festival?
The typical theater festival is an opportunity for playwrights to self-produce their work in full onstage, for a paying audience. Festivals have multiple shows which all share resources (like the theater itself, front-of-house staff and supplies, and technical equipment), making the process far less expensive for everyone than producing your show in full on your own. If you’ve done readings already and feel like you’re ready to take the next step of seeing your piece fully staged, a festival is probably the right fit for you!
How is SheATL Different?
We pride ourselves on providing more for less. As a registered non-profit, we’re able to charge no participation fee, and you get the full SheATL staff on your team to co-produce your show with you! We take care of most of the logistics, so you can focus on the creative parts of producing your show.
Specifically, we provide a Show Mentor — that’s a SheNYC staff member who guides you along the way. We also have a tiered ticket pricing program, in which patrons can choose to donate $5 per ticket back to the writer.
We help you produce your show. What does that mean, exactly?
Note that we are monitoring the Covid-19 situation closely, and may change any of the below to comply with local guidelines and to protect the safety of our artists & staff.
She ATL Provides:
The rental of the theater and all of the equipment that goes inside of it:
- All light rentals
- All curtain rentals
- Laptop and speaker system for sound cues
- Miscellaneous tech items like gaff tape, common tools, etc
- A tech slot to tech your show
- General Liability Insurance for your time inside the theater (note that this does not cover your rehearsal time outside of the theater; you may be required to get additional insurance for AEA if you hire AEA actors)
We provide the staff IN the theater to make your tech and performances run smoothly, including:
- A Production Manager and Associate Production Manager to run your tech and call your show
- A lighting designer to design your lights and program the light board during your tech
- 1-2 additional backstage crew members to use in a way that best fits your show
- Full front of house staff – Ushers, Box Office, Concessions, and House Manager
SOME SET PIECES & PROPS
- We provide some limited miscellaneous set pieces that will be shared by all of the shows, exact pieces TBD. In the past, we’ve had tables, chairs, and couches to offer to all of our productions. Our Production Manager will poll the shows in advance of tech to get an idea of what the furniture needs may be.
- An upright piano or keyboard in the space, if needed
MARKETING & ADVERTISING
- We have a marketing campaign advertising the festival as a whole with social media ads, Google Ads, and various ads on other digital outlets that theatergoers frequent
- We made an individualized ad for your show and turn it into a paid social media ad
A SHOW MENTOR
- Unique to She NYC’s festivals, we provide a Mentor to each show. This is a member of our Festival staff who is there to guide you through the festival process, offer advice, and be an extra set of hands to help out as needed.
Some other tools and items we provide are:
- Playbill printing for all shows
- A closing night party with awards determined by a panel of industry judges
- Full ticketing system managed by She ATL Box Office staff
- A life-long community of artists who will support all of your work in the future!
CAST AND CREATIVE TEAM
You can choose to work with Union or non-Union artists.
- If you do hire AEA actors, you will need to manage your contract or code with them and provide the insurance required by AEA (your show mentor can help explain!)
Any additional set, costumes, and props that aren’t covered by our shared pieces.
If your show requires a band, you/your musicians should bring their own instruments beyond a piano.
REHEARSAL STUDIO SPACE
You handle the entire rehearsal process before you get into the She ATL Theater. Booking rehearsal studios tends to be the biggest expense in your budget, so we encourage you to think creatively. Have your read-thru in someone’s living room; rehearse in the park when it’s nice out!
*New to 2021: Due to a generous grant, we’re able to cover the first $200 toward rehearsal studios!*
“ELBOW GREASE” MARKETING
While we manage paid ads for the festival, we need your help to spread the word about your show to your networks! You likely won’t need or want to put money into this — just some old-fashioned effort of starting an Instagram for your show, emailing your network to let them know about your performances, and otherwise spreading the word to family & friends.
Get a sneak peek behind the scenes of the SheATL shows by following us on Instagram!