Not Your Typical Summer Theater Festival.
We empower women writers to self-produce their work, in a safe environment with subsidized costs and mentorship along the way.
Too often, up-and-coming women artists are forced between a rock and a hard place when it comes to getting their work produced in full: either self-produce by raising tons of money from family, friends, and emptying your savings account, or sign away your show to a producer whom you may or may not trust with your work.
We help bridge this gap, giving women an opportunity to fully produce their shows onstage while not having to go to either of these extremes.
Writers pay a small program fee of $550 to help offset the cost of the theater rental. (Compare to other festivals!) Then, SheLA takes care of most of the logistics, so you can focus on the creative parts of producing your show.
The rental of a theatre and all of the equipment that goes inside of it:
- All light rentals
- All curtain rentals
- Laptop and speaker system for sound cues
- Miscellaneous tech items like gaff tape, common tools, etc
- A 5-hour long tech slot to tech your show
- General Liability insurance for your time inside the theater
We provide the staff IN the theater to make your tech and performances run smoothly, including:
- A Production Manager and Associate Production Manager to run your tech and call your show
- A lighting designer to design your lights and program the light board during your tech
- 1-2 additional backstage crew members to use in a way that best fits your show
- Full front of house staff – Ushers, Box Office, Concessions, and House Manager
SOME SET PIECES & PROPS
- We provide some limited miscellaneous set pieces that will be shared by all of the shows, exact pieces TBD. In the past, we’ve had tables, chairs, doorframes, and couches to offer to all of our productions. Our Production Manager will poll the shows in advance of tech to get an idea of what the furniture needs may be.
- We will provide a piano in the space for those using music.
MARKETING & ADVERTISING
- We have a marketing campaign advertising the festival as a whole with social media ads, Google Ads, and various ads on other digital outlets that theatergoers frequent
- We made an individualized ad for your show and turn it into a paid social media ad
A SHOW MENTOR
- Unique to SheLA, we provide a Mentor to each show. This is a member of our Festival staff who is there to guide you through the festival process, offer advice, and be an extra set of hands to help out as needed.
Some other tools and items we provide are:
- Playbill printing for all shows
- A closing night party with awards determined by a panel of industry judges
- Full ticketing system managed by SheLA Box Office staff
- Outreach to local organizations that may apply to your show’s subject matter
- A life-long community of artists who will support all of your work in the future!
CAST AND CREATIVE TEAM
You can choose to work with Union or non-Union artists.
- If you do hire AEA actors, you will need to manage your contract or code with them and provide the insurance required by AEA (your show mentor can help explain!)
Any set, costumes, and props that aren’t covered by our shared pieces.
If you need more than just a piano for your music, you or your musicians bring their own instruments.
REHEARSAL STUDIO SPACE
You handle the entire rehearsal process before you get into the SheNYC Theater. Booking rehearsal studios tends to be the biggest expense in your budget, so we encourage creativity – have your read-through in someone’s living room; rehearse outside in a park when it’s nice out!
“ELBOW GREASE” MARKETING
While we manage paid ads for the festival, we need your help to spread the word about your show to your networks! You likely won’t need or want to put money into this — just some old-fashioned effort of starting an Instagram for your show, emailing your network to let them know about your performances, and otherwise spreading the word to family & friends.
SheLA 2019 Shows got 5 Broadwayworld Regional Award Nominations!
Congrats to all the nominees! You can VOTE to help them win before 12/31.
How Does The Festival Work?
April 2020: We notify all shows of their acceptance to the festival. (We will also let you know if you’re not accepted.) You then accept your slot and pay your program fee.
May: All the fun stuff starts! We’ll have a meet and greet with Festival staff and all your fellow writers.
May/June: Start rehearsals for your show! This is the part where you and your creative team take over. Our staff will be checking in about your progress, answer any questions, and to help market your show. NOTE that you will only have 4.5 hours to tech your show, and 15-30 minutes to load-in and load out, so we recommend you keep it simple when it comes to tech elements.
July: The SheLA Festival runs for one week in July, exact dates TBD.
Each show will get a 5-hour tech and dress rehearsal, followed by 2 performances within those two weeks. We will also leave a few empty performance slots in the schedule so that any show that sells out its first two performances can add extra performances.