Not Your Typical Summer Theater Festival.
We empower women writers to self-produce their work, in a safe environment with subsidized costs and mentorship along the way.
Too often, up-and-coming women artists are forced between a rock and a hard place when it comes to getting their work produced in full: either self-produce by raising tons of money from family, friends, and emptying your savings account, or sign away your show to a producer whom you may or may not trust with your work.
We help bridge this gap, giving women an opportunity to fully produce their shows onstage while not having to go to either of these extremes.
Writers pay a small program fee of $550 to help offset the cost of the theater rental. (Compare to other festivals!) Then, SheLA takes care of most of the logistics, so you can focus on the creative parts of producing your show.
The rental of a theatre and all of the equipment that goes inside of it:
- All light rentals
- All curtain rentals
- Laptop and speaker system for sound cues
- Miscellaneous tech items like gaff tape, common tools, etc
- A 5-hour long tech slot to tech your show
- General Liability insurance for your time inside the theater
We provide the staff IN the theater to make your tech and performances run smoothly, including:
- A Production Manager and Associate Production Manager to run your tech and call your show
- A lighting designer to design your lights and program the light board during your tech
- 1-2 additional backstage crew members to use in a way that best fits your show
- Full front of house staff – Ushers, Box Office, Concessions, and House Manager
SOME SET PIECES & PROPS
- We provide some limited miscellaneous set pieces that will be shared by all of the shows, exact pieces TBD. In the past, we’ve had tables, chairs, doorframes, and couches to offer to all of our productions. Our Production Manager will poll the shows in advance of tech to get an idea of what the furniture needs may be.
- We will provide a piano in the space for those using music.
MARKETING & ADVERTISING
- We have a marketing campaign advertising the festival as a whole with social media ads, Google Ads, and various ads on other digital outlets that theatergoers frequent
- We made an individualized ad for your show and turn it into a paid social media ad
A SHOW MENTOR
- Unique to SheLA, we provide a Mentor to each show. This is a member of our Festival staff who is there to guide you through the festival process, offer advice, and be an extra set of hands to help out as needed.
Some other tools and items we provide are:
- Playbill printing for all shows
- A closing night party with awards determined by a panel of industry judges
- Full ticketing system managed by SheLA Box Office staff
- Outreach to local organizations that may apply to your show’s subject matter
- A life-long community of artists who will support all of your work in the future!
CAST AND CREATIVE TEAM
You can choose to work with Union or non-Union artists.
- If you do hire AEA actors, you will need to manage your contract or code with them and provide the insurance required by AEA (your show mentor can help explain!)
Any set, costumes, and props that aren’t covered by our shared pieces.
If you need more than just a piano for your music, you or your musicians bring their own instruments.
REHEARSAL STUDIO SPACE
You handle the entire rehearsal process before you get into the SheNYC Theater. Booking rehearsal studios tends to be the biggest expense in your budget, so we encourage creativity – have your read-through in someone’s living room; rehearse outside in a park when it’s nice out!
“ELBOW GREASE” MARKETING
While we manage paid ads for the festival, we need your help to spread the word about your show to your networks! You likely won’t need or want to put money into this — just some old-fashioned effort of starting an Instagram for your show, emailing your network to let them know about your performances, and otherwise spreading the word to family & friends.
How Does The Festival Work?
April 2020: We notify all shows of their acceptance to the festival. (We will also let you know if you’re not accepted.) You then accept your slot and pay your program fee.
May: All the fun stuff starts! We’ll have a meet and greet with Festival staff and all your fellow writers.
May/June: Start rehearsals for your show! This is the part where you and your creative team take over. Our staff will be checking in about your progress, answer any questions, and to help market your show. NOTE that you will only have 4.5 hours to tech your show, and 15-30 minutes to load-in and load out, so we recommend you keep it simple when it comes to tech elements.
July: The SheLA Festival runs for one week in July, exact dates TBD.
Each show will get a 5-hour tech and dress rehearsal, followed by 2 performances within those two weeks. We will also leave a few empty performance slots in the schedule so that any show that sells out its first two performances can add extra performances.
SheLA Summer Theater Festival
She’s Not There
Written by: Ali MacLean
When Rob meets Anna, he thinks she is the one. When Anna meets Rob, she thinks she can finally be happy. But there is a third party in the relationship that may destroy their union. Every night a shadowy Form seeps from the walls of Anna’s apartment and tries to kill her. This play anthropomorphizes depression and explores how it can devastate a person and the lives of those around them.
Written by: Allie Wittner
When Wendy comes homes from college for winter break she’s expecting the usual madness, but not in the form of Charlie Boyd, who re-enters her life abruptly after a shared secret compelled him to disappear. Will Wendy fall for her hometown flame? Or will it all go up in flames? Set amidst a Hanukkah rivalry, this madcap romance brings you love, betrayal, drugs, crossword puzzles, mysterious visitors, and many, many menorahs.
To Each His Own
Written by: Nakisa Aschtiani
A few months after 9/11, Sharzahd Jensen, a caregiver, arrives for her newest assignment: as a live-in aid to an elderly, blind Iranian man. New to the town, she befriends a kind lawyer. A few days in, Sharzahd notices harassing letters and graffiti targeted towards her new patient, but who is the real victim and who can she trust?
Do Us Part
Written by: Karen Lukesh
A bitter couple accidentally reunites in their home the day before their divorce is finalized. What ensues are fights that are quagmires of egos, misplaced feelings, and stubborn pride with both parties sounding like an asshole to prove that they aren’t the asshole. Whether or not the couple can swallow theses egos, feelings, and pride to save themselves and their relationship will be anyone’s guess.
Between The Colored Lines & Other Black Girl Tales
Written by: Tiffani Dean
A poetic stage play by Tiffani Dean
Richard and Gina are a 40-something couple at a turning point in their marriage. They have worked hard making a good life for themselves and their children. But now that the children are grown and out of the house, it seems that as the years go by they find themselves making less and less time for each other. One day Gina gets fed up and makes a bet with her husband that she knows he cannot win. As a result, Richard is forced to spend time watching TV with his wife once a week instead of watching Monday night football.
Between The Colored Lines and Other Black Girl Tales chronicles their TV sessions over the next couple of weeks, with episodes of Gina’s favorite shows along with commercials and funny conversations between the couple, as they realize just how much they miss hanging out with each other. They also get a glimpse into the possible pitfalls of a relationship when each others needs are not met. In the end their time becomes less of a forced servitude and more of a choice to bring the spark back into their relationship.